Data Tells the Tale of Digital Marketing

2 min read

digital marketing

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described “small-business superfan” talked with digital marketing expert Madalyn Sklar about changing algorithms, marketing funnels and other factors that help justify efforts and enhance entrepreneurs’ success. It’s important that small businesses reach their audience without exhausting themselves and their capital. “If you’re exhausting yourself, you haven’t truly figured out your audience,” Gritmon said. “Your audience isn’t ‘everybody.’ Everybody is comprised of many smaller audiences. “Where is…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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