Data Tells the Tale of Digital Marketing

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described “small-business superfan” talked with digital marketing expert Madalyn Sklar about changing algorithms, marketing funnels and other factors that help justify efforts and enhance entrepreneurs’ success. It’s important that small businesses reach their audience without exhausting themselves and their capital. “If you’re exhausting yourself, you haven’t truly figured out your audience,” Gritmon said. “Your audience isn’t ‘everybody.’ Everybody is comprised of many smaller audiences. “Where is…...