protect your small business during the corona virus outbreak

How to protect your small business during the corona virus outbreak

948
It is undeniable that the effects of the coronavirus outbreak are becoming worse for humankind. But the pandemic causes considerable damage to our economy too. The people will experience the effect gradually, and the...
Blog Image

Why Communications is Critical to Pivoting Your Business

912
Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce,...
Map with location markers

Unleash the superpowers of soft skills

1267
Soft skills are a misnomer, even dismissive. Indeed, Angela Maiers contends that rather than an afterthought, "life skills are the power tools" for learning in the new world order.  Maiers is the founder of Choose2Matter,...
Blog Image

In Search Of the Vanishing Human in HR

2449
Human resources is almost a misnomer. People still have the ultimate say, but increased deferment to technology and processes strips away the human element. For more than two decades, Laurie Ruettimann has fought the good...
Blog Image

How do Amazon’s Premium Shipping Options Compare to Other eCommerce Platforms

1038
Online shopping continues to grow as a percentage of overall sales and each major retailer and platform is looking for ways to stand out. The main focus for differentiation right now appears to be...
Blog Image

How to know your price is right

1796
How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...
Blog Image

WordPress Features That Will Help Your Business Website

1219
When creating a website for your business, it is important to be familiar with the platform you are working on. Those who already use WordPress know that putting together and publishing a website is...
Blog Image

5 Inexpensive Branding Strategies for Small Businesses

1386
When someone says “brand”, what do you think of? Chances are, you think of large corporations like Nike, Apple, and HP. Most people wouldn’t associate the term with small businesses as it’s become a...
Blog Image

Simple Sales Funnels Yield Big Results

2574
Sales funnels need not be complicated. Indeed, Kat Sullivan contends that these marketing channels used to direct sales are simple. She backs that up by bringing lots of experience to the conversation. Sullivan is an...
Brand Image

Tips for Creating a Bold Brand Image

1571
To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People often use the word brand when talking about logos, or particular company graphics...
Paid media

Brands Draw Attention with Paid Media

2328
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
digital marketing

Data Tells the Tale of Digital Marketing

2085
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
Blog Image

Instagram Surges to Greater Heights

2186
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive Instagram success and overcome myths. This is where Forbes Top 50...
Blog Image

Use These Proven Strategies to Scale Your Startup

1547
Congratulations on launching your startup! Hopefully, you have survived the initial phase and your business has taken off successfully. Now, it is time to prepare for the next step which can make or break...
Blog Image

Why Small Businesses Should Keep Their Heads in the Cloud

1695
There is a cloud that continues to hang over small businesses, but it’s far from a bad thing. In fact, it is expected that cloud computing, as much as it has already impacted companies...
Blog Image

AI And The Future Of The Streamlined Supply Chain

2499
Bad deliveries drive away customers. In 2018, 84% of customers were unlikely to shop at the same retailer after a bad experience with shipping or late delivery. Dealing with the high bar customers have...
Blog Image

Maximize Data by Keeping it Personal

3477
Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search engine optimization, but they should know the ways SEO can boost their companies’...
loan

How a Small Business Owner Can Qualify for a Loan and Avoid Debt

1958
If you are aspiring to be a small business owner, you know that financing a small business is no cakewalk. Your first and foremost duty is to know exactly how much is required to start...
Blog Image

Smart E-commerce Pricing Strategy Using Web Scraping

3008
A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based pricing for e-commerce, the retail price for each pair should be the sum...
platform capitalism

Understanding Platform Capitalism

3410
Understanding platform capitalism is critical to making money in the 21st Century. To explain, a platform is a network; or ecosystem, (usually) digital that supplies goods or services. The owners of a platform can make...