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Why Communications is Critical to Pivoting Your Business

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Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce,...
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Unleash the superpowers of soft skills

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Soft skills are a misnomer, even dismissive. Indeed, Angela Maiers contends that rather than an afterthought, "life skills are the power tools" for learning in the new world order.  Maiers is the founder of Choose2Matter,...
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In Search Of the Vanishing Human in HR

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Human resources is almost a misnomer. People still have the ultimate say, but increased deferment to technology and processes strips away the human element. For more than two decades, Laurie Ruettimann has fought the good...
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How do Amazon’s Premium Shipping Options Compare to Other eCommerce Platforms

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Online shopping continues to grow as a percentage of overall sales and each major retailer and platform is looking for ways to stand out. The main focus for differentiation right now appears to be...
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How to know your price is right

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How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...
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WordPress Features That Will Help Your Business Website

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When creating a website for your business, it is important to be familiar with the platform you are working on. Those who already use WordPress know that putting together and publishing a website is...
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5 Inexpensive Branding Strategies for Small Businesses

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When someone says “brand”, what do you think of? Chances are, you think of large corporations like Nike, Apple, and HP. Most people wouldn’t associate the term with small businesses as it’s become a...
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Simple Sales Funnels Yield Big Results

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Sales funnels need not be complicated. Indeed, Kat Sullivan contends that these marketing channels used to direct sales are simple. She backs that up by bringing lots of experience to the conversation. Sullivan is an...
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Tips for Creating a Bold Brand Image

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To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People often use the word brand when talking about logos, or particular company graphics...
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Brands Draw Attention with Paid Media

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Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
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Data Tells the Tale of Digital Marketing

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Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
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Instagram Surges to Greater Heights

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Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive Instagram success and overcome myths. This is where Forbes Top 50...
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Use These Proven Strategies to Scale Your Startup

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Congratulations on launching your startup! Hopefully, you have survived the initial phase and your business has taken off successfully. Now, it is time to prepare for the next step which can make or break...
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Why Small Businesses Should Keep Their Heads in the Cloud

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There is a cloud that continues to hang over small businesses, but it’s far from a bad thing. In fact, it is expected that cloud computing, as much as it has already impacted companies...
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AI And The Future Of The Streamlined Supply Chain

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Bad deliveries drive away customers. In 2018, 84% of customers were unlikely to shop at the same retailer after a bad experience with shipping or late delivery. Dealing with the high bar customers have...
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Maximize Data by Keeping it Personal

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Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search engine optimization, but they should know the ways SEO can boost their companies’...
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How a Small Business Owner Can Qualify for a Loan and Avoid Debt

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If you are aspiring to be a small business owner, you know that financing a small business is no cakewalk. Your first and foremost duty is to know exactly how much is required to start...
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Smart E-commerce Pricing Strategy Using Web Scraping

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A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based pricing for e-commerce, the retail price for each pair should be the sum...
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Understanding Platform Capitalism

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Understanding platform capitalism is critical to making money in the 21st Century. To explain, a platform is a network; or ecosystem, (usually) digital that supplies goods or services. The owners of a platform can make...
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Business Success Starts with Credibility

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Credibility can make or break a brand. This is critical for businesses starting from scratch and especially challenging for companies trying to recover from their own missteps. Developer and digital manager Jean-Yves Agnissan put a...