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Business Success Starts with Credibility

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Credibility can make or break a brand. This is critical for businesses starting from scratch and especially challenging for companies trying to recover from their own missteps. Developer and digital manager Jean-Yves Agnissan put a...
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Ocado leads the Robotization of Retail

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The Ocado Group plc (LSE: OCDO) is an interesting company to watch because it leads to the robotization of retail. In fact, I think Ocado is one of the few companies that could challenge...
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Productivity is a Matter of Time

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Lack of motivation and procrastination are the enemies of productivity. Trying to overcome such obstacles keeps Denis Asamoah in business. The author, productivity coach, business leader and consultant are committed to getting entrepreneurs started...
value investing

Will Value Investing Make You Rich?

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Warren Buffet, the 3rd richest person in the world with a net wealth of 86.3 billion, made his fortunes through value investing. Can we replicate his strategy to get the same results? I ran a...
Growth Hacking

Growth Hacking 2.0

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For many years I've been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand...
brand

Winning Brands Habitually Please Consumers

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Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
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What Will Go Up In A Down Economy?

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What will go up in a down economy? When the budget gets tightened, what items keep their spot on the shopping list? Even as signs of another impending recession loom on the horizon, there are...
Difficult Clients

Manage Difficult Clients before Coming to Blows

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Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head off problems before they occur. Kevin Garber who co-founded the Twitter app ManageFlitter and...
Business financing

5 Business Financing Options to Consider to Build a Startup Successfully

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Starting your own business can seem to be a great idea. But the time and energy that you will be required to spend behind building your own business can be immense. However, a business...
Money Story

Is It Time To Rewrite Your Money Story?

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What’s Your Money Story? And more importantly, where’s your money story taken you? We all grew up with money stories from people who raised us and the society we live in. My dad always believed...
Loyalty

Loyalty is a Simple Proposition

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Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it? Count Ray Clopton among those wondering. He is founder and chief executive officer of...
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Lead generation starts from Day 1

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The questions perplex marketers and entrepreneurs alike. How do you determine that a brand needs a leads advertisement? How do you measure the impact? Fortunately, Will Deyamport III has answers. The digital strategist hosts the...
Recession-Proof Business

The Recession-Proof Business Of Dogs

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While the business of dogs isn’t exactly pups in suits and ties, it remains one of the most lucrative industries in the United States - at times even appearing recession-proof. In 2018 alone, American...
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Keeping Your Career Going After 50

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By 2024, nearly 25% of the workforce is projected to be aged 55 and over as more baby boomers expect to keep working rather than entering retirement. Faced with competition as Gen Zers enter...
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The Essential Importance of Due Diligence

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No matter what business you’re in, due diligence is absolutely critical. It’s boring, I’ll give you that. But it’s essential to ensure that what you think you are investing in is what you are...
Hidden Kryptonite

The Hidden Kryptonite That’s Killing Your Business

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There are many things to worry about as a business. Employees, backend admin, day-to-day happenings, connecting with other companies in your space… oh, and I guess the clients. So when it comes to building your team,...
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Video Sets Marketing in Motion

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No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their laid-back antics belie their experience and expertise. In the social media realm, they are...
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Helping Hands Connect Partners From Afar

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Partnerships produce profits professionally and personally. By far, they offer better results than going it alone. “I’m busy connecting, organizing and collaborating,” said Dr. Helen Madamba, an obstetrics-gynecology infectious disease specialist at Vicente Sotto Memorial...
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Sales Funnels Aim for Buys, not Sales

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Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing funnel is an opportunity for your audience to buy, and less as your...
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So Socially Good They’re Scary

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It’s never too late. That applies to yearnings inspired by a mid-life crisis as well as more sensible but off-putting notions such as jumping into social media. This is especially challenging for inward-looking –...