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Give customers reasons to cheer you on

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Building client relationships is crucial for any business. Customer support – and fandom in the form of word of mouth – will determine if a startup survives. Simply put, if you're in business, you must...
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Fail Fast, Fail Often and Win

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If not in business for profit, what’s the point? Few entrepreneurs can afford expensive hobbies. No one could accuse Mpho Mashita of taking her vocations lightly – or not for profit. She founded #AfricaCareerChat,...
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For community building, game on

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Pearl Morbs is a gamer in every sense of the word. An activist, artist, cosplayer and social media project manager, even her online nom de plume derives from her gamer heritage. On the other hand,...
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Your business is built on the foundations you exhibit.

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Brick by Brick, regardless of your presence. You can learn a lot by observing children about the parents who raised them. Similarly, you can learn a lot about a business by observing how the employees conduct...
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Good Talk Yields Good Profits

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The more people talk about your business, the greater your chance for success. More chatter translates to more income. Good word of mouth spreads best with a positive push, which is where Jay Baer lends...
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From the Start, HR Sets Companies Straight

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Entrepreneurs that are just getting started face an assortment of challenges. Those are compounded by the size of the startup. If the company is big enough to have human resources specialists, their role is...
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Which is Better: Hourly or Salary Pay?

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As an employer: How do you decide how to pay your employees? It’s always fascinating for me to hear the cases for salary vs. hourly pay, but having experience in both… I feel a very strong...
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Seven Tips on How to Use Artificial Intelligence to Take Your Company to the...

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Are you weary of all the talk of the impacts of Artificial Intelligence? Rather than listening to speculations on how robots will ravage the labor market, why not devise a plan to harness the...
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Neuro Marketing and the Future of Advertising

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The world today is far more technologically and scientifically advanced than at any time in the past. Therefore, it shouldn’t be surprising that marketing techniques are also becoming more and more advanced. ​ Neuro marketing is...
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‘Workplace Diversity’ Still an Elusive Dream

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Diversity in the workplace affects the entire corporation. Human Resources might be the focal point, but everyone from owner to worker – full-time, part-time or contractor – is a responsible party. HR experts Dorothy Dalton...
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Tomorrow’s Work Will ‘Feel Like Part of Our Lives’

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The future of work likely won’t include the much dreamed of flying cars – not to mention hoverboards. Back to the Future Part II’s Oct. 26, 2015, has come and gone. Yet, Winnie Sun,...
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How Local Event Sponsorship Can Help You Find New Customers

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According to the 2017 BrandMuscle Effectiveness Index, hosting and sponsoring events is one of the most effective channels for local marketing. Yet many local businesses are still relying on social media and even email...
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How The Empathic Design Method of Decision Making Works

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Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The method outlines a five-step process for designing customer-focused products: Observation Capturing data Reflection...