Winning Brands Habitually Please Consumers

5 min read

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Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so they can stay ahead of competitors. Francis Kihara studies consumer habits as “a passionate marketer with interests in building and promoting brands.” His Entridea blog “is all about entrepreneurship and idea generation,” which he discussed during an Africa Tweet Chat. He cited an assortment of tools brands can use to monitor consumer habits. “First, we start the conversation by understanding what consumer behaviors and habits are,”…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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