Branding

storytelling

Theirs are Stories to Behold

Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection...
3 min read 321
Fan

Would You be Your Own Fan?

Building a fan base starts from a niche and expands through connections, engagements and sharing. It takes work and dedication. Few...
3 min read 105

Reputation Reflects Your Reality

Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character...
3 min read 300
personal branding

Tech Injects Data Into Branding

Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to...
4 min read 121
Brand Image

Tips for Creating a Bold Brand Image

To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People...
5 min read 381
Paid media

Brands Draw Attention with Paid Media

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
2 min read 338

Personal Brands Strike Gold in the Long Run

Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much...
5 min read 314

Targeted Ads Dominate the Competition

Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight...
3 min read 370
brand

Winning Brands Habitually Please Consumers

Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other...
5 min read 920