Theirs are Stories to Behold

3 min read

storytelling

Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection based on empathy. When you promote your brand through a story, you’re not trying to convince the audience to buy your products. You share an experience and leave the decision to them. For Solomon Kershima Yateghtegh, this is the art of persuasion. He lives by it. Yateghtegh is a digital marketing strategist and founder and CEO of SKYHub Nigeria, a creative digital marketing agency dedicated to providing excellence in social media marketing, search engine marketing, search engine optimization, analytics,…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.