Growth Hacking 2.0

For many years I’ve been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand and product marketing, community management as a return on investment for the cost of media buying and digital marketing tools across channels. Growth hackers, on the other hand, is a hybrid function which aims to generate predictable product demand and minimize customer acquisition cost (CAC) by using a strategy of demand generation programs, automating distribution with custom software code or integrating systems using APIs which…...