Growth Hacking 2.0

3 min read

Growth Hacking

For many years I’ve been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand and product marketing, community management as a return on investment for the cost of media buying and digital marketing tools across channels. Growth hackers, on the other hand, is a hybrid function which aims to generate predictable product demand and minimize customer acquisition cost (CAC) by using a strategy of demand generation programs, automating distribution with custom software code or integrating systems using APIs which…...

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Rachel Jim An intellectually ambidextrous intrapreneur creating value by stitching the Internet of Things together with One Billion Founders. In a nutshell, Rachel is a reverse growth hacker by identifying problems or process causing pain to customers, and helps ventures become better versions of themselves by offering services from startups or individuals who can provide a solution. She considers herself to be a human API as she has a natural affinity for the power of the collective, and an aptitude for forming mutual benefit exchanges by connecting people, networks and platforms for the purpose of social and environmental benefit.