Loyalty is a Simple Proposition

5 min read

Loyalty

Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it? Count Ray Clopton among those wondering. He is founder and chief executive officer of the Wilbur Rewards digital loyalty rewards platform, LocalGiftCards.com and Smart Transactions. Formerly a banker, he is a product expert and data privacy advocate. Amid the marketplace travails, Clopton talked with Ivana Taylor and Iva Ignjatovic about what makes customers loyal to brands. Ignjatovic is a marketing, strategy, leadership and business consultant. She works closely with Taylor, who owns DIY Marketers, a company “committed to helping…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.