Lead generation starts from Day 1

3 min read

The questions perplex marketers and entrepreneurs alike. How do you determine that a brand needs a leads advertisement? How do you measure the impact? Fortunately, Will Deyamport III has answers. The digital strategist hosts the Dr. Will Show, a nod to his Ed.D. degree. “Content creation and engagement is key,” he said. “You also have to be on social where your customers are. If the people you’re trying to reach are on LinkedIn, you need to be on LinkedIn.” Deyamport pulled no punches during an Africa Tweet Chat when asked why marketers struggle with launching lead-generation strategies. “They don’t know…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.