Be Sure People Trust Your Brand As the One for Them

2 min read

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Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the algorithms understand the relationship of brands to their audience. Marketers keen to see how well their content fares turn to search engine results pages, known as SERPs for short. From knowledge panels they can gauge what posts work and which ones need better optimization. For expert analysis of the roles reviews play in search engine optimization and business overall, turn to Jason Barnard, the Brand SERP Guy. The digital marketer specializes in Brand SERP optimization and knowledge panel…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.