AI is surprisingly smart right under your nose

3 min read

Robot plays on a musical keyboard.

If you’re on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think.  “Algorithms are everywhere in marketing,” said Melissa Drozdowski, director of social media at marketing and brand-builder company, Interprose. “Artificial intelligence and marketing are not only a good fit, you’re likely already intersecting with AI in marketing daily, but may not realize it.” Talking with social media manager, blogger and author, Carol Stephen, Drozdowski explained that AI in the form of algorithms appear everywhere in marketing, public relations, social media, advertising and copywriting. “Look at Facebook,” she said. “You can…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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