Behold, an intelligent way to coach

April 14, 2020 2 min read

Coaching by our robot overlords? Not quite. Humans remain in charge. For now. Just don’t tell that to Coach Amanda or her father, Kevin Kruse. Actually, he is one of Amanda’s many parents at LEADx, which Kruse founded and where he is chief executive officer. Amanda comes across as artificial and intelligent, using “behavioral nudges” to train leaders for action. “Train your managers with AI-powered Coach Amanda,” Kruse said of the digital leadership tool. This is a prime example of why he is passionate about how innovation can improve work cultures. Talking with Meghan M. Biro, analyst, brand strategist, podcaster…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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