15 Steps to Optimise Your Digital Marketing Budget and Get a Better ROI

Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead — well, it’s a constant, isn’t it? — budgets get tighter. That makes Return on Investment (ROI) even more critical. You’ll need to stretch each euro further through smarter budgeting. Follow these 15 steps to optimise your digital marketing budget and get a better ROI. 1: Start with a Clear Plan and Keep it Flexible Set clear strategic goals and map related tactics to achieve them. A plan provides direction, optimises resources, and makes measurement easier. Know where you want to go before determining budget. Plans set…...