Grab on to intelligent marketing for great results

4 min read

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Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook and Instagram. Coincidence? No, that’s the power of artificial intelligence in marketing.  Deep learning is at the heart of marketing AI. It describes the sector of machine learning concerned with algorithms, inspired by the neural networks of the human brain. Smita Poojary’s human brain has been hard at work mastering the AI field. She is a digital marketing specialist adept at business-to-business engagements. During an Africa Tweet Chat she discussed what’s smart—or not—about artificial intelligence for marketing. “AI is…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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