Humanizing triumphs over digital marketing

2 min read

How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way? If anyone could answer that question, it’s master storyteller Barrack Onyango. He built his company, Sparks, based on a mix of media products, advertising and video production, and influencers – all relying on the magic of telling tales. At the heart of a business such as Onyango’s is the brand capitalizing on humanizing to beat digital marketing’s products and services, which he described during an Africa Tweet Chat. “It’s simple,” Onyango said. “You find that brands only or majorly…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.