Marketing

How to know your price is right

How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty...
Jim Katzaman
Dec 5, 2019 6 min read 280

Investing in Future Startup Entrepreneurs? Focus Instead on a Killer M...

“Ideas are a dime a dozen. People who implement them are priceless.” — Mary Kay Ash Isn’t this one of the...
Michael Lyam
Dec 2, 2019 3 min read 441

Make Your Brands Consistently You

Brand building never takes a holiday. Like it or not, someone always watches what you do professionally or personally. Your brand...
Jim Katzaman
Nov 18, 2019 5 min read 199
storytelling

Theirs are Stories to Behold

Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection...
Jim Katzaman
Nov 14, 2019 3 min read 307
reputation

Using AI To Improve Your Business’ Reputation

Your online reputation can make or break your business. To no shock, 94% of consumers scroll through online reviews before making...
Brian Wallace
Nov 13, 2019 44 sec read 219
software tools

Why Using Marketing Software Tools Is Crucial for Success

If you’re an entrepreneur, you know very well that a successful business has a number of different segments. A very important...
Dave Schneider
Oct 20, 2019 4 min read 132
Fan

Would You be Your Own Fan?

Building a fan base starts from a niche and expands through connections, engagements and sharing. It takes work and dedication. Few...
Jim Katzaman
Oct 16, 2019 3 min read 101

Sensory Marketing with AI: A New Way to Stimulate Senses

Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers?...
Varun Bhagat
Oct 13, 2019 3 min read 893
Dynamic pricing

AI and Dynamic Pricing – Secret Weapon of Tech Giants Today

One price for everyone! The invention of price tag took place in the 1870s to maintain the fairness of everybody looking...
Michael Lyam
Oct 12, 2019 3 min read
Content

Video Snaps Picture-Perfect Content

Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments...
Jim Katzaman
Oct 6, 2019 3 min read 236
Product Management

6 must-have SKILLS that turn a Product Manager from Good to Great

Why does Product Management function exists? Organizations are driven by 2 entities, One which is focussing on DEFINING THE GOAL The functions...
Sourabh Pandey
Oct 4, 2019 4 min read 870
healthcare logistics

Life Sciences Logistics: What’s Driving the Deals?

The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier,...
Benjamin Gordon
Sep 17, 2019 5 min read 831