Build awareness

Build Awareness to Rock Your World!

6027
Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made a career of helping companies connect with their most loyal customers to drive...
Loyalty

Loyalty is a Simple Proposition

3591
Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it? Count Ray Clopton among those wondering. He is founder and chief executive officer of...
Blog Image

Schedulers keep social media on track

3619
Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass, companies that help expedite data-driven engagement and housing searches, respectively. Not coincidentally, Samir Al-Battran...
Blog Image

Social media listening keeps you plugged in

4114
Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers and competitors alike keeps brands ahead of the game. This is one of Yuva...
Blog Image

No fooling: Marketing goes for laughs

6070
It’s a funny thing when you mix humor and marketing. Surely, Mark Anderson hopes so. Don’t call him Shirley. Instead, call him a professional cartoonist, what Anderson calls the best job in the world. He talked...
Blog Image

Send a message with your best pitch

1999
Do you promote your blog posts effectively or just swing for the fences? Big rips are high risk, high reward – with many strikeouts along the way. Charlotte Beauvoisin believes she has a better idea. A...
Blog Image

Smart tweeters soar above the flock

2531
Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host of the #TwitterSmarter and #SocialROI Twitter chats, all in the name of helping...
Blog Image

AI animates marketing returns

2820
Known as The Computer Guy, Joseph Ngare once dreamed of being a sports commentator. Now his thoughts have turned to another sort of sport: artificial intelligence. He sees brands having a choice between embarking on...
Blog Image

Evergreens sprout new life

3649
For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X company and podcast. She talked with entrepreneur and internet marketer Madalyn Sklar about strategies...
Blog Image

Conversational marketing is the word

4145
Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul Ince, better known as Biz Paul, defines as conversational marketing.  Interactions might be people...
Blog Image

Humanizing triumphs over digital marketing

2970
How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way? If anyone could answer that question, it’s master storyteller Barrack Onyango. He built his...
Blog Image

Video Sets Marketing in Motion

3270
No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their laid-back antics belie their experience and expertise. In the social media realm, they are...
Blog Image

Sales Funnels Aim for Buys, not Sales

2821
Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing funnel is an opportunity for your audience to buy, and less as your...
Blog Image

How The Empathic Design Method of Decision Making Works

1687
Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The method outlines a five-step process for designing customer-focused products: Observation Capturing data Reflection...