Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There’s no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A public relations strategist and a mediapreneur, Mbai admits negative experiences are not good. At the same time, it’s not the end of the world for entrepreneurs, as he explained during an Africa Tweet Chat. “Bad publicity is the adverse publicity that a firm may incur due to a particular reason,” he said. “This may lead to a firm’s reputation among its publics being badly tarnished…....
Turn Bad Publicity Into Your Strength
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