Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers? Every feature of your website presentation leaves an impact on the viewers. In fact, marketing is all about psychology!
Top researchers of buyer behavior validate this point well. Lead authority in buyer personas, Tony Zambito says “Instead of using technology to automate processes, think about using technology to enhance human interaction.”
Top-notch businesses are using psychological tricks to attract and retain customers. It does not matter whether you have a startup or big enterprise, stimulating the senses of customers is the only way to attach them with your brand.
The advancements in technology are allowing businesses to innovate new ways of attracting buyers. For instance, machine learning can offer you vast data about the behaviors of your customers.
On the basis of that, you can change the presentation of your website or application. The software tool enables you to hit the minds of people directly after detailed scrutinization with the help of technologies like AI and ML.
You can hire software developers for this purpose but every entrepreneur must have a unique idea. The dynamic marketing industry loses power to a technique once it is prevailing in the market.
This technique of marketing is called sensory marketing. Here are some of the top tips by following which you can stimulate the senses of your customers:
Sensory marketing Tip #1: Create the right response to the brand
No matter which senses of customers are you focussing on, your primary focus should be to drive those senses towards your brand. You will have to do this without showcasing your brand logo every time.
For this, you can take UX design services from a web designing company. They have expert professionals who know various programming tools and psychological tricks to make the presentation of your web or mobile app impactful.
Even a slight color selection can create a significant impact on the minds of humans. UX designers have experience and knowledge to use the correct combination of space, color, margins, shapes, etc.
Sensory marketing Tip #2: Personalize experiences
There are innumerable ways of giving your customers a personalized experience. Gone are those days when email marketing or registration kept the people stuck to your brand. Today there are smart and innovative ways to do this.
Have you ever got a notification from a shopping website you use? Like, we miss you or it’s been long since you (your name) have shopped. These are the sales techniques that are used by contemporary brands to beat the competition.
This is only possible when you have data about your customers’ behavior. This behavior is analyzed with the help of machine learning algorithms. Various options of data are programmed in ML software to bring out a meaningful insight into customers’ action patterns.
If you will use Magento for your eCommerce website then you will get this data for free. For this, you can hire Magento developers, they will develop and guide you to optimize your eCommerce store according to the users’ purchase and browsing patterns.
Sensory marketing Tip #3: Use AR/VR to stay in memory
Augmented reality is something that adds elements to reality. Like for example, a shopping website allows people to see how the sofa they are about to buy will look in their living room. You do not have to go anywhere or to bring the product at your place to know after purchase experience. Here is a picture that illustrates this rightly.
Virtual reality is another technology that changes reality and brings a new reality to light. With the use of this technology, you can take your students to museums that are created virtually. VR tools can be used in almost every industry from healthcare to education. Businesses are creating wonders with these technologies by hiring AR/VR developers.
Sensory marketing Tip #4: Content optimization:
Bringing your content on the top in organic searches is the only way to drive more traffic. Artificial intelligence can help in the optimization of content drastically. It uses content insights and operates on in-depth analysis.
The functioning of Google bots is enhanced using AI technology. The search engine has incorporated deep learning which helps to solve users’ queries with the help of AI. It searches over vast data to find the most meaningful one.
AI is changing the way marketing was being done conventionally. It allows boosting your website’s visibility to increase sales. Do you know, 41 percent of consumers are hoping that AI will change their life will change in the future? It does not matter whether you are a startup or a well-established company, you must think of embracing AI in your business products.
Sensory marketing Tip #5: Use ML to analyze the behavior
Machine learning is a subset of AI technology. ML has the capacity to collect and analyze vast data. Face tagging, automatic shopping suggestions, location detection etc are all possible with ML algorithms.
If you are looking for an eCommerce development company for your project make sure they have python developers as well. They will be able to feed in the ML algorithms on your website to provide its various functionalities in your store.
Sensory marketing Tip #6: Chatbots: Engage with live chats
Another smart way of keeping your customers engaged with your website is by talking to them instantly. They will feel valued, appreciated and answered on a constant basis. This can be done with the help of chatbots.
These bots talk like humans over text with customers. You must have encountered this tool as it’s on every other website these days. If your app or website still lacks this powerful marketing tool then contact a chatbot development company and add it to reap the benefits.
Entrepreneurs are exploring every domain of technology to boost their marketing. There is still loads to explore in this domain. The integration of technologies with sensory marketing will surely rule the world in the future.
Do you know a new way to stimulate the customers’ minds which is not included in this blog? Then you can share your experiences or ideas with us in the comment section below.
About the author: Varun Bhagat is a technology geek and works with PixelCrayons as a Sr. Technology Consultant & Technical Writer. He possesses in-depth knowledge of different web development technology and helps the clients to choose the best technology as per their needs