Marketing
Value investors are thought to be a staid lot. Spendthrift, and always looking to the long term. The key principles of...
Historically, government policies imposing lower emissions have had little effect on companies to become greener. Since the first industrial revolution, fossil...
Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions...
Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search...
A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based...
Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more...
For many years I’ve been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth...
Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other...
Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head...
There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political...
Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made...
Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it?...
Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass,...
Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers...
It’s a funny thing when you mix humor and marketing. Surely, Mark Anderson hopes so. Don’t call him Shirley. Instead, call...
Do you promote your blog posts effectively or just swing for the fences? Big rips are high risk, high reward –...
Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host...
Known as The Computer Guy, Joseph Ngare once dreamed of being a sports commentator. Now his thoughts have turned to another...
For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X...
Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul...
How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way?...
No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their...
Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing...
Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The...
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