Marketing

brand

Winning Brands Habitually Please Consumers

Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other...
5 min read 878
Difficult Clients

Manage Difficult Clients before Coming to Blows

Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head...
3 min read 222
Algorithms

Algorithms Are Not Inherently Biased, It’s A Result Of Expectations ...

There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political...
11 min read 252
Build awareness

Build Awareness to Rock Your World!

Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made...
2 min read 259
Loyalty

Loyalty is a Simple Proposition

Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it?...
5 min read 339

Schedulers keep social media on track

Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass,...
2 min read 313

Social media listening keeps you plugged in

Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers...
2 min read 394

No fooling: Marketing goes for laughs

It’s a funny thing when you mix humor and marketing. Surely, Mark Anderson hopes so. Don’t call him Shirley. Instead, call...
4 min read 395

Send a message with your best pitch

Do you promote your blog posts effectively or just swing for the fences? Big rips are high risk, high reward –...
3 min read

Smart tweeters soar above the flock

Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host...
5 min read 133

AI animates marketing returns

Known as The Computer Guy, Joseph Ngare once dreamed of being a sports commentator. Now his thoughts have turned to another...
1 min read 225

Evergreens sprout new life

For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X...
2 min read 298