Marketing

Build branding

Build Branding for the Ages

Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in...
Jim Katzaman
4 min read
social selling

Social Selling Stretches Beyond Sales

To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the...
Jim Katzaman
2 min read
marketers

Marketers Rush to Rise on the AI Tide

Artificial intelligence is the wave of today and tomorrow, and content marketers are struggling not be left in its wake. Among...
Jim Katzaman
3 min read
Self- Serve

Self-Serve: The Solution to Real-Time Connection

About a year ago, I had a lead named Ken come to our website and send a message on our chatbot...
Colette Nataf
2 min read
Social listening

Everyone Just Wants to be Heard

Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face...
Jim Katzaman
3 min read

Prepare the Pitch of Your Life!

If you conduct some research, you’ll realize that there are many things that you can do to secure funding for your...
Mila Josifovska
2 min read
Good Content

Once is Never Enough for Good Content

What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it...
Jim Katzaman
3 min read
Paid media

Brands Draw Attention with Paid Media

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
Jim Katzaman
2 min read
Influencer marketing

Shopping for Influencers, Buyer Beware

Influencer marketing is one of the hottest and sensitive topics on social media. People with influence can persuade skeptics to take...
Jim Katzaman
3 min read
digital marketing

Data Tells the Tale of Digital Marketing

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can...
Jim Katzaman
2 min read
Live Streaming

Live Streaming Inspires Human Moments

Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a...
Jim Katzaman
2 min read

Instagram Surges to Greater Heights

Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many...
Jim Katzaman
5 min read