Marketing
Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments...
Why does Product Management function exists? Organizations are driven by 2 entities, One which is focussing on DEFINING THE GOAL The functions...
The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier,...
It is no secret that you can make money on Amazon. Even Amazon is pointing out this fact now. But there...
Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There’s no such thing as bad publicity.” If...
Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in...
To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the...
Artificial intelligence is the wave of today and tomorrow, and content marketers are struggling not be left in its wake. Among...
About a year ago, I had a lead named Ken come to our website and send a message on our chatbot...
Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face...
If you conduct some research, you’ll realize that there are many things that you can do to secure funding for your...
What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it...
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
Influencer marketing is one of the hottest and sensitive topics on social media. People with influence can persuade skeptics to take...
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can...
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a...
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many...
When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to...
Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much...
Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight...
Value investors are thought to be a staid lot. Spendthrift, and always looking to the long term. The key principles of...
Historically, government policies imposing lower emissions have had little effect on companies to become greener. Since the first industrial revolution, fossil...
Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions...
Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search...
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