Marketing

Instagram Surges to Greater Heights

Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many...
5 min read 151

Messaging is the Future – and So is Facebook

When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to...
2 min read 394

Personal Brands Strike Gold in the Long Run

Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much...
5 min read 282

Targeted Ads Dominate the Competition

Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight...
3 min read 339

Evolution of Value Investing: How it has Changed Since the Days of Gra...

Value investors are thought to be a staid lot. Spendthrift, and always looking to the long term. The key principles of...
8 min read

Why Corporations Embrace Renewable – It All Comes Down To Margin...

Historically, government policies imposing lower emissions have had little effect on companies to become greener. Since the first industrial revolution, fossil...
8 min read 966
LinkedIn

LinkedIn Done Right is Almost Magic

Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions...
5 min read 454

Maximize Data by Keeping it Personal

Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search...
3 min read 152

Smart E-commerce Pricing Strategy Using Web Scraping

A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based...
3 min read 923
moving difference

Video Creates a Moving Difference

Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more...
2 min read 399
Growth Hacking

Growth Hacking 2.0

For many years I’ve been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth...
3 min read 460
trade trends

How Do You Trade Trends in the Market?

The turtle strategy was used by one of the most successful trend followers in history, Richard Dennis, who borrowed $1,600 and...
2 min read 858