Build Awareness to Rock Your World!

Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made a career of helping companies connect with their most loyal customers to drive real growth, “all with a Southern accent.” One of his marketing tactics is to use blogs to build brand awareness in the right way. That’s part of his overall strategy to smartly sell with social media. “Perhaps the reason companies cite the most for wanting to use social media is to ‘build awareness,’” Collier said. “They want to get the word out via social media about…...