Influencers Perform in the Spotlight

5 min read

Influencer marketing is a game of standing out. The result is a memorable — and credible — connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or online, the public relations and marketing strategist leaves no influence on the table. Together with digital marketing expert Madalyn Sklar and Nick Martin of social media management company Hootsuite, Urbaniak looked at how to use influencers and leave good, lasting images. Most of those who are online create impressions through their Twitter profile. Martin said there are things people can do right now to make…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.