Analytics

I’ve been on the service provider side of analytics for my entire professional life. I’ve also been in leadership positions in which I’ve had to evaluate the pros and the cons of getting external...

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The key is to maintain their constant flow to the enterprise.  Marketers who succeed have...

Nicolai Baldin, founder and CEO of Synthesized.io, talks about the future of sharing data and the power of synthetic data. Synthetic data is a new solution for data sharing needs that’s secure and easier...

Fight Club knew the rules. Shame data doesn’t.  The easy way out is to point the finger at something you don’t understand. Data is usually that fall guy. We are repeatedly told that ‘data is the...

If you’re interested in increasing sales, utilizing the power of data could be the right move. Here are 5 ways to effectively leverage data for improving those sales.  With the advent of digitalization and technology,...

Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig deep holes to climb out of.  Mistakes are bound to happen, but if you...

On Sunday July 5, 2020 my father had a hemorrhagic stroke that greatly paralyzed his right side and speech. He is a 78-year old who eats healthy, exercises regularly, had gone regularly for medical...

Covid-19 has drawn many people’s attention to creating charts and graphs for data analysis and visualization. In the last month, I spent some time experiencing R studio and am impressed with its powerful statistic...

Be the change that you wish to see in the world ~ Mahatma Gandhi Firstly, I want to thank the The5CsofBusiness, who inspired me to write this article on creating a better world by providing thought-provoking...

How to unlock business value with AI by focusing on user experience and enterprise value levers Extracting business value is hard. I mean really hard… And when it comes to advanced analytics that process is...

Data is the hot commodity of the 21st century. Because of its ability to fuel and inform nearly every industry in existence, data accumulation and usage should be focal points for any business, no...

Phones weren’t always smart. Once that changed, they became permanent fixtures in our day to day lives. Inspired by these course of events and in an effort to accommodate the collateral impact on car...

Analytics has a value problem. This is not new. In fact, we have been talking about this for decades. That notorious failure rate to meet expectations from analytics has been stuck at 60-70% for as...

The ongoing COVID-19 crisis is desperately disrupting industries, CIOs are starting to anticipate not only the impacts on IT but also the changes to carry out. How to reorganize IT staff? How to optimize...

If you had a key that could unlock a shortcut to business achievement and professional success, wouldn’t you use it? The obvious answer would be yes, of course -- but today, some private equity...

We live in times like no other. The third of the world population is on lockdown due to the Coronavirus pandemic. In many countries, people are allowed to go out only for substantial reasons....

The world of data and analytics is full of misunderstanding and misinformation. Unfortunately, a lot of this is perpetuated not just by data laypersons but by professionals of all kinds—from data scientists to vendors,...

I have a bit of a love-hate relationship with social media. I read what others have to say to be pissed off enough to be inspired to write in hopes of stirring up a...

Influencer marketing is a game of standing out. The result is a memorable -- and credible -- connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or...

The role of data analytics in the finance industry is profound and growing with each passing year. With data science, machine learning, and modeling, data analytics professionals can use these tools for organizations to...