First Rule of Data: Don’t Talk About Data

Fight Club knew the rules. Shame data doesn’t.  The easy way out is to point the finger at something you don’t understand. Data is usually that fall guy. We are repeatedly told that ‘data is the new oil’, ‘data is a strategic asset’ or other such clickbait headlines. The truth is data has always been a strategic asset; the rest of the world is now awakening to this fact. Consider this: What do you think accountants have been using to make decisions since the dawn of time? Don’t say beans. That’s too obvious. But even if you did, that is…...