To PR Or Not To PR? 5 Key Questions For Startups

2 min read

Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years for promoting hype over reality, resulting in fraud (Theranos), implosions (WeWork) and failed IPOs (too many to name). VCs also get their (fair) share of blame along the lines of “herd mentality” and “FOMO.” Indeed, the so-called hype cycle featured below is the aggregation of what happens to individual companies.   All that said, media exposure is like nuclear energy or capitalism, done correctly it is…...

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Amit Garg I have been in Silicon Valley for 20 years -- at Samsung NEXT Ventures, running my own startup (as of May 2019 a series D that has raised $120M and valued at $450M), at Norwest Ventures, and doing product and analytics at Google. My academic training is BS in computer science and MS in biomedical informatics, both from Stanford, and MBA from Harvard. I speak natively 3 languages, live carbon-neutral, am a 70.3 Ironman finisher, and have built a hospital in rural India serving 100,000 people.