Marketing’s New Dynamite: Korean Pop Group BTS Leads The Way

7 min read

When it comes to digital marketing and communication the eminently powerful guidelines are:  Engage & Involve. For all the right reasons. Consider 20th-century marketing and communication. When people wanted to buy whatever ware or service, TV commercials were in the lead to make the most visible brands in the advertisement blocks top-of-mind. Especially when the ads were humorous and/or revolved around an emphatic human touch: their overall ‘like-ability’ became key to convince people this-is-the-brand-for-me, this-is-the-brand-to-buy. It was properly schematized in the reputed AIDA-model. First: raise Awareness (A) Then: raise Interest (I). Then create Desire (D). That must culminate in the…...

This article is free to read

Login to read the full article


By subscribing to our main site, you will also be subscribed to DDIntel - our regular letter showcasing our featured articles and applications.

Carl Rohde Prof. Dr. Carl Rohde writes for DDI on the New Tech Forces and their cultural-sociological impact and meaning for contemporary and future culture and society. During the last ten years Rohde occupied professorate chairs in ‘Future Forecasting & Innovation’ in Shanghai, Barcelona and the Netherlands. Rohde also leads a virtual network of trend spotters and market researchers worldwide.