Marketing’s New Dynamite: Korean Pop Group BTS Leads The Way

When it comes to digital marketing and communication the eminently powerful guidelines are:  Engage & Involve. For all the right reasons. Consider 20th-century marketing and communication. When people wanted to buy whatever ware or service, TV commercials were in the lead to make the most visible brands in the advertisement blocks top-of-mind. Especially when the ads were humorous and/or revolved around an emphatic human touch: their overall ‘like-ability’ became key to convince people this-is-the-brand-for-me, this-is-the-brand-to-buy. It was properly schematized in the reputed AIDA-model. First: raise Awareness (A) Then: raise Interest (I). Then create Desire (D). That must culminate in the…...