Go To Market – 3 Ways Startups Can Hack It

2 min read

At Tau we get 2,000+ decks per person per year. Many talk very well about the vision but often don’t talk enough about how they will get there. In fact, the number one gap we see in many pitches is an emphasis on market, rather than the go-to-market – which is key at the early stage. This post doesn’t purport to be exhaustive but explores three common hacks that can be broadly useful. 1) Give It For Free Twenty years, during their early startup days, PayPal gave away sign-up ~$20 bonuses for anyone joining their platform. It was essentially transferring…...

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Amit Garg I have been in Silicon Valley for 20 years -- at Samsung NEXT Ventures, running my own startup (as of May 2019 a series D that has raised $120M and valued at $450M), at Norwest Ventures, and doing product and analytics at Google. My academic training is BS in computer science and MS in biomedical informatics, both from Stanford, and MBA from Harvard. I speak natively 3 languages, live carbon-neutral, am a 70.3 Ironman finisher, and have built a hospital in rural India serving 100,000 people.