At Tau we get 2,000+ decks per person per year. Many talk very well about the vision but often don’t talk enough about how they will get there. In fact, the number one gap we see in many pitches is an emphasis on market, rather than the go-to-market – which is key at the early stage. This post doesn’t purport to be exhaustive but explores three common hacks that can be broadly useful. 1) Give It For Free Twenty years, during their early startup days, PayPal gave away sign-up ~$20 bonuses for anyone joining their platform. It was essentially transferring…...
Go To Market – 3 Ways Startups Can Hack It
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