A Simple, Brilliant Business Lesson from David Ogilvy

2 min read

Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it, makes you think of romantic relationships gone awry, but with one side still hopeful things will work out. It’s the old “let them go: if it’s meant to be they’ll come back to you.” If we consider this in a business context, it feels like bad policy. If you have a customer that’s even remotely interested in purchasing your product, you use any tactic to get them to buy. Talk about additional benefits, tell them personal anecdotes relating to their…...

This article is free to read

Login to read the full article


By subscribing to our main site, you will also be subscribed to DDIntel - our regular letter showcasing our featured articles and applications.

Eddie Becker I want to consider the humanity of business. What's beyond profits and losses? What connections are made between brands and consumers?