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Create brands that hold onto your loyal customers for a lifetime


Steer Your Brand Toward Success by Listening to the People

Keeping an ear open on social media will generate leads

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From Promises to Value


Healthy Brands Grow from Positioning

What do people think when your brand comes to mind?

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What’s My Name?


Your personal brand defines the best of you

Consistently show up and deliver on your promises

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Telling Which is Which


Fire up your brand for a hot take

If you don’t control your personal brand, others will do it for you

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Storytelling Basics


Fly High and Support Others Through Your Brand

Give people your complete picture on and off social media

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Hand-Me-Down Perceptions


Favorite Brands Attract Loyal Fans With Their Own Special Personalities

Companies large and small can compete with great visions

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Jim Katzaman
Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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