Sales Funnels Aim for Buys, not Sales

3 min read

Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing funnel is an opportunity for your audience to buy, and less as your opportunity to sell.” Sun is a contributor to Forbes, CNBC, and Good Day LA. She is one of the financial industry’s most sought-after professionals. She talked about the merits of funnels with marketing entrepreneurs Rachel Pedersen and LaTisha Styles. Pedersen owns a marketing agency and a marketing university online.  “I’ve built funnels for myself and clients, but I mostly build funnels for my companies,” she said…....

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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