How The Empathic Design Method of Decision Making Works

4 min read

Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The method outlines a five-step process for designing customer-focused products: Observation Capturing data Reflection and analysis Brainstorming for solutions Developing prototypes of possible solutions The method is similar to that used by cultural anthropologists insofar as it avoids the traditional method of simply asking customers what they want or think by actually going to them to observe them in their natural habitat. In a way, it borrows from the likes of Jane Goodall and her extended observations of chimpanzees in…...

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Andrew Syrios Andrew Syrios is a partner and co-founder of the real estate investment firm Stewardship Properties, which was named one of the 5000 fastest-growing private companies in 2018. He graduated from the University of Oregon with a degree in Business Administration and lives in Kansas City, MO.