Stepping Into A Cookie-Less Tomorrow: How To Track CX Data In 2022

3 min read

On the back of Google’s 2021 announcement that promised to remove third-party tracking from their platforms in 2023, a bid to improve consumer privacy online continues to affect the targeted ad strategies of the future. For marketers who rely on the use of cookie-based data for campaign personalisation, a new era of tighter data-sharing trends has made it harder than ever before to target consumers in a competitive e-commerce playing field. As we step into a post-pandemic digital shift, active online consumers now want more control over the data they share and who they share it with.  However, while 80%…...

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Rebecca Barnatt-Smith Rebecca is a freelance journalist and multi-media marketing executive, specialising in UX design, SEO and helping small businesses grow online.