Steve Jbara Steve Jbara is a driven, innovative entrepreneur whose business interests lie in sports, advertising, finance and technology. Steve Jbara is the Chief Strategy Officer for Air Company, a CO2 technology firm based in Brooklyn and known for producing carbon-negative vodka. He is also the founder and president of the Grand Rapids Gold (formerly the Drive), the Denver Nuggets’ affiliate in the NBA G-League (formerly the Development League), and also serves as CEO of Atomic Honey, a Detroit-based advertising agency, and Chief Strategy Officer of WaitTime, a startup also based in the Motor City that has developed artificial intelligence software capable of providing real-time insights into crowd behavior at sporting events.


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