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For community building, game on

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Pearl Morbs is a gamer in every sense of the word. An activist, artist, cosplayer and social media project manager, even her online nom de plume derives from her gamer heritage. On the other hand,...
Business financing

5 Business Financing Options to Consider to Build a Startup Successfully

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Starting your own business can seem to be a great idea. But the time and energy that you will be required to spend behind building your own business can be immense. However, a business...
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The Essential Importance of Due Diligence

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No matter what business you’re in, due diligence is absolutely critical. It’s boring, I’ll give you that. But it’s essential to ensure that what you think you are investing in is what you are...
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‘Workplace Diversity’ Still an Elusive Dream

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Diversity in the workplace affects the entire corporation. Human Resources might be the focal point, but everyone from owner to worker – full-time, part-time or contractor – is a responsible party. HR experts Dorothy Dalton...
Loyalty

Loyalty is a Simple Proposition

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Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it? Count Ray Clopton among those wondering. He is founder and chief executive officer of...
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Fail Fast, Fail Often and Win

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If not in business for profit, what’s the point? Few entrepreneurs can afford expensive hobbies. No one could accuse Mpho Mashita of taking her vocations lightly – or not for profit. She founded #AfricaCareerChat,...
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Maximize Data by Keeping it Personal

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Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search engine optimization, but they should know the ways SEO can boost their companies’...
platform capitalism

Understanding Platform Capitalism

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Understanding platform capitalism is critical to making money in the 21st Century. To explain, a platform is a network; or ecosystem, (usually) digital that supplies goods or services. The owners of a platform can make...
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Give customers reasons to cheer you on

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Building client relationships is crucial for any business. Customer support – and fandom in the form of word of mouth – will determine if a startup survives. Simply put, if you're in business, you must...
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Video Sets Marketing in Motion

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No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their laid-back antics belie their experience and expertise. In the social media realm, they are...
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Good Talk Yields Good Profits

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The more people talk about your business, the greater your chance for success. More chatter translates to more income. Good word of mouth spreads best with a positive push, which is where Jay Baer lends...
payment-type-employee-differences

Which is Better: Hourly or Salary Pay?

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As an employer: How do you decide how to pay your employees? It’s always fascinating for me to hear the cases for salary vs. hourly pay, but having experience in both… I feel a very strong...
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Tomorrow’s Work Will ‘Feel Like Part of Our Lives’

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The future of work likely won’t include the much dreamed of flying cars – not to mention hoverboards. Back to the Future Part II’s Oct. 26, 2015, has come and gone. Yet, Winnie Sun,...
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Synthetic Equity — Pros > Cons For Startups?

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In the US, limited liability corporations (LLCs) are a recent phenomenon -- Wyoming pioneered them in 1977, the IRS issued comprehensive rules around their taxation in 1988, and by 1996 all 50 states had...
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Smart E-commerce Pricing Strategy Using Web Scraping

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A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based pricing for e-commerce, the retail price for each pair should be the sum...
Hidden Kryptonite

The Hidden Kryptonite That’s Killing Your Business

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There are many things to worry about as a business. Employees, backend admin, day-to-day happenings, connecting with other companies in your space… oh, and I guess the clients. So when it comes to building your team,...
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So Socially Good They’re Scary

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It’s never too late. That applies to yearnings inspired by a mid-life crisis as well as more sensible but off-putting notions such as jumping into social media. This is especially challenging for inward-looking –...
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Sales Funnels Aim for Buys, not Sales

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Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing funnel is an opportunity for your audience to buy, and less as your...
Difficult Clients

Manage Difficult Clients before Coming to Blows

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Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head off problems before they occur. Kevin Garber who co-founded the Twitter app ManageFlitter and...
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Helping Hands Connect Partners From Afar

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Partnerships produce profits professionally and personally. By far, they offer better results than going it alone. “I’m busy connecting, organizing and collaborating,” said Dr. Helen Madamba, an obstetrics-gynecology infectious disease specialist at Vicente Sotto Memorial...