E-commerce giants fall in love with real life. Again

4 min read

It all seems very simple at first glance. Digital technology has seduced commerce by cutting out the unnecessary middlemen. It no longer makes financial sense to rent space and keep staff on the payroll. It is much cheaper to go online, where no bills have to be paid for space rental, to secure new business and support customers. The customers are also used to shopping in the comfort of their own homes, which they see as the sensible norm. This model offers both the seller and the buyer maximum efficiency, cost-effectiveness, and satisfaction. It is not the last time that…...

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Norbert Biedrzycki Head of Services CEE at Microsoft. Leads Microsoft services in 36 countries which include business and technology consulting, in particular in areas such as big data and AI, business applications, cybersecurity, premium and cloud services. Previously, as a Vice President Digital McKinsey, responsible for CEE, providing holistic combination of strategic consulting, digital transformation through rapid deployment of business applications, big data solutions and advanced analytics, business use of artificial intelligence, blockchain and IoT. Prior to that, Norbert was as the President of the Management Board and CEO of Atos Polska, and was also the CEO of ABC Data S.A. and the President of the Management Board and CEO of Sygnity S.A. He had previously also worked for McKinsey as a partner and, at the beginning of his career, he was the head of Oracle's consulting and business development services. Norbert's passion is technology – he is interested in robotization, automation, Artificial Intelligence, blockchain, VR, AR, and IoT and the impact modern technologies have on our economy and society. You can read more on this on his blog.