Vlad Alex• Vladimir Alexeev works as a Digital Experience Specialist at logistic corporation DB Schenker: his focus is mainly on Digital Transformation. Digital Customer Experience, Employee Experience, Social Listening, IoT, Blockchain, AI and other New Tech topics belong to his terrain. He is also writing a thesis about Historical Avant-Garde: Dadaism, Surrealism, Futurism is his area of expertise as well. He is driven by his affinity for transmedial storytelling, viral marketing, ARGs and mixed reality. In his articles, he examines the interconnectedness of all these topics. Speaking Russian, German and Japanese, he sees himself at home #everywhere, without any borders and geopolitical boundaries. He blogs and twitters privately as @Merzmensch as well. At DDI he writes as a private person.