The Emerging Pet Tech Market

In the last 15 or so years, spending on pets has more than doubled. In 2017 alone, Americans spent over $70 billion on their pets and it’s only going up from there. But it’s more than just cat litter and chew toys on the shopping list these days – pet tech is coming to the forefront. Demographics of pet owners in the United States are shockingly similar from Boomers to Millennials and everyone in between. Despite the differences, there’s one thing all generations can agree on: how much we love our pets. But quite often, our busy lives call us…...