4 Critical Areas Where Big Data Impacts Ecommerce

Without a doubt, big data can be the next major game-changer in eCommerce. By finally giving online retailers an opportunity to learn about their target customers from terabytes of data, it’s well on its way to becoming a major source of competitive advantage.  Business leaders understand that. According to this Business Wire report, the global big data analytics in the retail market is already estimated at an impressive $3.45 billion and it’s projected to reach $10.94 billion in less than five years. This means one thing: more and more companies are building the capacity to take advantage of big data. …...