4 Critical Areas Where Big Data Impacts Ecommerce

4 min read

Without a doubt, big data can be the next major game-changer in eCommerce. By finally giving online retailers an opportunity to learn about their target customers from terabytes of data, it’s well on its way to becoming a major source of competitive advantage.  Business leaders understand that. According to this Business Wire report, the global big data analytics in the retail market is already estimated at an impressive $3.45 billion and it’s projected to reach $10.94 billion in less than five years. This means one thing: more and more companies are building the capacity to take advantage of big data. …...

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Kristin Savage Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at McEssay and GrabMyEssay, Kristin also some editing work at BestEssayEducation.