Keeping the World in Mind: Branding for Social Impact

As should be obvious by now, people are worried about the state of the world. With the increasing dangers of global warming and climate change, the damage wrought by the multifarious forms of systemic inequality, and the simple desire for one’s personal choices to help rather than harm the world, a rapidly growing movement of consumers are refusing to separate their purchase and investment choices from their values. So, what should a business do? The answer: Do good. Social impact branding can be a win-win for any company. Doing good, and doing it right, provides brands with a certain level…...