Sustainable Real Estate’s Social Impact: Moving Beyond “Green” Buildings

2 min read


As real estate companies become increasingly aware of their environmental impact, they have gravitated towards sustainable development practices. Such changes are critical to earth’s future, but they are far more nuanced than the adoption of green construction alone. True change, in this sense, hinges on real estate that is both sustainable and socially conscious.  Today, the notion of a stronger, healthier environment transcends physical sustainability; it is also defined by how communities live amongst and benefit from these changes.  By simply existing in a sustainable form, some modern developments are missing the chance to proactively engage with their residents. Developers,…...

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Bryan Granum Bryan Granum is a real estate developer and investor from San Clemente, California. Granum is a longtime proponent of real estate's obligations to both environmental sustainability and social engagement, advocating for the ways in which companies can interact with and affect their communities while contributing to green infrastructure. An established philanthropist, Granum is actively involved with Make-A-Wish and WeHope.