The Case Against First Mover Advantage: Why Entrepreneurs Should Not Be The First

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At Tau and repeatedly over my career, as an operator, entrepreneur and investor, I have been extolled the virtues of first-mover advantage. And my counter-argument is that it makes sense, but only in very specific cases. Overall the world is much better suited for innovation rather than invention, and this post is a homage indeed to second-mover advantage. 1) Why Not First-Mover? The Market Is Scarily Yours To Tame As a first-mover you have to potentially educate the market, convince investors, build the supply chain, and get to scale when it is much less tested, just to name a few…....

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Amit Garg I have been in Silicon Valley for 20 years -- at Samsung NEXT Ventures, running my own startup (as of May 2019 a series D that has raised $120M and valued at $450M), at Norwest Ventures, and doing product and analytics at Google. My academic training is BS in computer science and MS in biomedical informatics, both from Stanford, and MBA from Harvard. I speak natively 3 languages, live carbon-neutral, am a 70.3 Ironman finisher, and have built a hospital in rural India serving 100,000 people.