At Tau and repeatedly over my career, as an operator, entrepreneur and investor, I have been extolled the virtues of first-mover advantage. And my counter-argument is that it makes sense, but only in very specific cases. Overall the world is much better suited for innovation rather than invention, and this post is a homage indeed to second-mover advantage. 1) Why Not First-Mover? The Market Is Scarily Yours To Tame As a first-mover you have to potentially educate the market, convince investors, build the supply chain, and get to scale when it is much less tested, just to name a few…....
The Case Against First Mover Advantage: Why Entrepreneurs Should Not Be The First
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