AI Can Now Identify People in Anonymized Datasets

It is no surprise that many companies collect information about users and sell it to interested parties. Though this information must have identifying details removed, artificial intelligence is still able to pick a target out of over 40,000 anonymous users with a success rate of over 50%. Phone Service Users Last year, researchers from universities in London and Switzerland published a paper titled Interaction data are identifiable even across long periods of time. In the study, researchers focused on the ways in which humans socialize and how these patterns can be used to identify people from supposedly de-identified datasets. To…...