The Futility of Mere Forecasting

Explore how businesses can thrive by adapting strategies based on predictive insights to navigate market changes and technological disruptions In the ancient city of Troy, the god Apollo granted a powerful gift to Cassandra: the ability to see the future.  However, her gift came with a harsh curse—nobody would believe her. This story from Greek mythology mirrors a modern challenge in business and technology: the Cassandra Syndrome. Today, many companies can predict changes and trends, from shifts in remote work dynamics to transformations in supply chain management. Yet, like Cassandra, their foresight is often underutilized. The lesson is clear: knowing the future is not enough…....