Sales Enablement Balances Data and Gut

5 min read

If there is a gap between marketing and sales, it’s because people don’t understand sales are essential to marketing. Pam Didner accepts the premise. “Marketing, in a way, is selling, but selling comes in different forms,” she said. “Salespeople need to focus on understanding customers’ challenges and resolving them.” Didner is a technology marketing consultant, speaker and author. The business-to-business marketer specializes in sales and marketing alignment. She talked with Ivana Taylor and Iva Ignjatovic about sales enablement for easy selling and how small-business owners can implement it in their company. Ignjatovic is a marketing, strategy, leadership and business consultant…....

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.

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