Healthy Brands Grow from Positioning

1 min read

Brand positioning is one of Phemelo Segoe‘s passions. She is an entrepreneur, wellness coach and founder of MillTribe, which is short for Millennial Tribe. The company specializes in brand development and corporate identity. Chatting with startup experts at WeTalk, Segoe discussed brand positioning basics. “The simplest way to explain brand positioning is what someone thinks or feels when your brand comes to mind,” she said. “It is not always consciously created by the brand itself.” Making the magic happen is the result of tapping into invaluable tools. “First is brand attitude,” Segoe said. “How does the brand communicate? What’s the…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.