Is This The Real Life?

3 min read

“Is this the real life? Is this just fantasy?” once sang Freddie Mercury, now we say; “Alexa play Bohemian Rhapsody.” “Prior to the age of electricity, only real experience was possible. However, during the twentieth century, the public has become accustomed to an information environment of real experience intermixed with absolutely unreal, synthetic experience.” (How Synthetic Experience Shapes Social Reality, 1990, p.60) During the 90s with non-existing complex algorithms to create digital experiences, the only concern was the media and TV and how “experts” were transforming the nature of events through formats, such as, shifting points of view via cameras…...

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Nazli Yenal Nazli Yenal comes from a design and business background, currently working as a digital strategist in the field of advertisement. She creates bold strategies in digital form for the world’s leading brands and is currently working with clients from the automotive industry. She enjoys discovering new ways in which technology is creating, changing human behavior, and disrupting industries.