How to Invest in Yourself and Your Business

3 min read

How to Invest

I started planning for Lightning AI more than three years ago. I was working as a marketing manager, and every day I was repeating the same tasks over and over again. I knew that AI could help, and with a background in data science, I knew I could write code that would solve genuine problems and save so much time for marketers. I was on my first sales call, and my future client asked how he could run the program himself. I’d honestly never even thought about it, I assumed that I would run everything for him. I needed to…...

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Colette Nataf Colette Nataf founded Lightning AI in 2016 after spending multiple years in Silicon Valley at Intercom and Mile IQ. Lightning AI has grown from 3 to 300+ clients in just two years under Colette's leadership. In addition to her role as CEO, you can also find her speaking on AI, and writing about her experience as a female founder in tech.