In the Digital Economy You are For Sale

Today, the world’s economies increasingly rely on the production of intangible goods. So, what should businesses do to become more competitive in an information-driven world? And, just (if not more) importantly, how can we – consumers, individuals – benefit from the huge data sets about us that businesses increasingly store and utilize? Not that we aren’t, already, benefiting. I can get anywhere by plane within a few hours. Flight has never been so accessible and affordable. But that’s not just about jet engines and the Bernoulli effect. Think how much data needs to be sent, received and processed to make…...